Who doesn’t smile when they eat a donut? Happy Maple Donuts sports a simple logo that says a lot about their product. Take a bite, and you’ll be smiling.
The design is more than just a simple smiley face, though. The half circle represents a half-eaten donut, with the eyes and freckles representing leftover crumbs. It’s a very clever design created by using simple shapes.
The typography is a simple, sans serif typeface. The smiley face graphic is the real star here, so the text takes a back seat. It’s colorful, like the rest of the logo, but it doesn’t try to become the focal point.