Who doesn’t smile when they eat a donut? Happy Maple Donuts sports a simple logo that says a lot about their product. Take a bite, and you’ll be smiling.
The design is more than just a simple smiley face, though. The half circle represents a half-eaten donut, with the eyes and freckles representing leftover crumbs. It’s a very clever design created by using simple shapes.
The typography is a simple, sans serif typeface. The smiley face graphic is the real star here, so the text takes a back seat. It’s colorful, like the rest of the logo, but it doesn’t try to become the focal point.
The alternate version of the Happy Maple Donuts logo is a real-life creation of the donut smiley face. This is used as their banner image on Facebook. You’ve probably never seen a logo that makes you drool before.
The beauty of this logo is in its simplicity. At its base level, there is only a half circle with some smaller circles and text. Using those simple design elements, a much more complex and fun image emerged that can even be adapted into the real world. This logo goes to show that creativity, with only a few design elements, is more effective than jamming as many design components into a single logo as possible.
Happy Maple is a fun logo design in the food & beverage industry.