Kafeo

Standout Features:

• Youthful wordmark style
• Distinguishable brand tagline
• Dark and vibrant color combos

People who love casual coffee runs can get their daily caffeine fix at Kafeo. This local cafe in Sao Paulo serves coffee and sweets in a to-go fashion, targeting young audiences with a modern visual language.

Looking at this logo masterfully designed by Arthur Azevedo, Kafeo is well on its way to becoming one of the hottest options in the area!

The logo features a wordmark and a short tagline that reads “coffee to go.” Instead of an abstract statement, they went with this straightforward messaging that effectively conveyed the brand's business model and unique value proposition.

Lastly, the logotype's slightly jumbled style in vibrant shades of orange and yellow brings out the brand's fun, youthful and outgoing character!