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Leonardo Stockschneider and Luciano Ruthes Lawyers
- Logo designed by Carlos Bauer
- 42
Standout features:
- Unique iconography
- Soothing color story
- Innovative logo design
Brazilian lawyers Leonardo Stockschneider and Luciano Ruthes have been law partners for over a decade. They are known for being straight to the point and transparent when providing legal assistance to their clients.
This logo design by Carlos Bauer has employed an abstract perspective in interpreting the most common symbols of law and justice: the scales. Lady Liberty is always portrayed as a woman holding a pair of scales representing equality.
However, all law firms have incorporated this symbol into their logo design. Carlos Bauer has done a refreshing take on the familiar icon used by law firms worldwide.
The logo design features three lines with the same thickness and length, each placed strategically to resemble a pair of scales. Not everyone would think of scales immediately, which leads to some good discussion points among observers.
The designer also used green as the primary color in the logo. In color psychology, green symbolizes calm, freshness, and energy. The freshness they want to portray in this logo reflects their refreshing manner of dealing with their clients.
The logo design is indeed well thought out and creative at the same time.
- Logo designed by Carlos Bauer
- 42
- Tags:Abstract