Standout Features:
- Strives for balance
- Represents dynamic sports activities
- An ultra-minimal design
The Mexican activewear brand MUUK owes its exceptional modern sportswear logo design to BUWO.
The design agency aimed to convey the nuances of the body-soul-mind balance, presenting them in three parallel lines. The emblem combines the lines with the figure in motion, delivering a distinctive ultra-minimal symbol that connects the lines, achieving the balance of the three qualities. The second element is a stickman-like figure representing dynamic, sports-related activities.
The lines are now diagonal, with two retaining their parallel attributes and the middle one pushed back. The middle line represents a tilted torso, and the outer ones symbolize arms in motion, achieving a multifaceted design. The symbol may mean someone running, swimming or jumping.
The design sends a strong message to keep up the work on all three fronts instead of solely the physical one.
