After its founding in 2005, The Huffington Post became a leader in poignant opinion pieces and buzzy news articles in the digital age. Their former logo design was an homage to old-school classical journalism, with its elegant serif font and simple type, despite turning that particular industry on its head.
In 2017, the digital publication changed leadership and decided it was time to create a new brand identity too. Thus, the minimal, modern and bold HuffPost was born.
But did this new logo reach the right audiences? Vote on your favorite design below!
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