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- United African Group
United African Group
- Logo designed by Ashen's Portfolio
- 172


Standout Features:
- Negative space “A” letter
- Geometrical sans-serif typography
- Monochromatic color palette
Ashan Jungbahadur's logo design expertly captures the United African Group's focus on transport and commercial property development through a sleek and meaningful wordmark. The design cleverly leverages the initials “U,” “A,” and “G” in an interplay of negative space, resulting in a professional yet visually intriguing mark that communicates both stability and precision.
One of the logo’s key features is the innovative use of negative space in the “A.” It seamlessly intersects with parts of the “U” and “G,” transforming the typically empty space within the “A” into a triangle and a trapezoid. These geometric shapes symbolize structure and movement, aligning perfectly with the company’s focus on stability in the transport sector.
To reinforce the Group’s sense of professionalism and straightforwardness, the agency uses a geometrical sans-serif typeface. This clear and direct design choice complements the company's identity and underscores the Group's focus on efficient operations.
Lastly, the monochromatic color palette adds sophistication while being a practical design choice. The sleek black-and-white scheme ensures versatility across different mediums and applications, whether in print, signage, or digital platforms.
- Logo designed by Ashen's Portfolio
- 172
- Tags:Negative Space