Standout Features:
- Modern typography
- Refreshing color story
- Circle enclosure
Whole Foods' logo redesign is a breath of fresh air, giving the brand a modern look thanks to George Smith's creative talent.
Its refreshing color story features pine green and white, similar to the old logo. However, the handwritten typography adds a layer of personality. Parts of the logo also resemble stacked fruits. The circle wraps everything together, forming an impressive logo redesign.
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