The Bayly & Moore Packaging Takes The Form Of A Stunning Novel
Upon looking at this packaging, you instantly know it's unique. Taking the shape of a book, this packaging opens up to reveal the stunning photography that lies within.
But it's just as gorgeous on the outside as it is on the inside.
Wrapped in a black matte, textured coating, this book-like design exudes class and sophistication. It's moody, deep and dark.
There is gold foiling on the front which writes out the name of the brand. It's simple, minimal and exciting.
Inside, the shape is equally engaging and fun. There are little pockets that hold different aspects of the product. There are the beautiful photos itself held inside a dark black pouch. There's also a tag with information inside, written out in a majestic and mysterious way.
This design really takes the book theme seriously. There are grooves along the supposed pages, binding that holds it all together and a lock and key contraption that really gives this an old-world vibe.
Similarly, shape and form take center stage in its mailer form as well. Wrapped in an all-natural looking coating, with simple, subtle black and gold coloring, this design travels the world in style
This is a design that looks almost better untouched -- though you're happily surprised with the photography within.