Citizen Cider

Standout Features:

• Metal cans
• Vibrant color scheme
• Bold sans-serif typography

Raychel Severance's packaging design for Citizen Cider showcases the cider-making process and the brand's core values.

The metallic cans are designed to resemble the tanks, kegs, and fermentation vessels used in cider brewing and transportation. The metallic sheen adds an industrial charm, reinforcing the craftsmanship behind each can of cider.

The vibrant color scheme exudes freshness and vitality, balancing the industrial look while helping consumers differentiate between each flavor.

Bold sans-serif typography is used across the design, making the large text stand out. This straightforward typographic approach enhances readability and adds a modern touch to the design.