The bottle label features the name of the brand at the top in a heavy gold logo, ensuring that prominence is given to the branding. Next, using the same gold, the name of the whiskey is printed in loopy, curvaceous lettering, giving off a whimsical feel to the bottle. The rest of the text on the packaging contains information about the product, indicating that is it a limited edition bottle and that it is a blended scotch.
The most attractive part of the design is the imagery created using the golden foil. It features a water body, a barrel of grain and a barrel of malt, and two dancing figures in the center. The image is a happy one, and is completely grounded in the brand identity of the whiskey bottle. The design is also very well spaced and balanced out, not looking cluttered despite using lots of shapes and fonts.
Overall, the packaging design for Compass Box’s Double Single Blended Scotch Whisky is cleverly and creatively developed to ensure that is informative, unique, and attractive.
Compass Box - The Double Single is a beautiful packaging design in the Food & Beverage industry.