Crush

Standout Features:

• Charming and elegant
• Typography mimics the product color
• A distinctive, italic “U.”

Crush’s clean, modern label was designed by Rocio Batanero. The designer elevated the brand’s charming identity through elegance and minimalism.

The round label’s positive space is only obstructed and contrasted with the limited typeface that includes only the logotype and the type of product description. The color of the text imitates the color of the wine, refocusing the view on the refreshing product.

The brand name is presented in a decorative font style with charming easter eggs, like the connected “r” and “u” glyphs that appear like a couple holding hands. The "U” is the only italic letter, symbolizing the “crush” feeling when someone sweeps you off your feet in a cute, subtle fashion.

If you enjoy delicate wine packaging designs, check out our list of the best packaging designs sure to attract every wine connoisseur!