Standout Features:
- Informative product image
- Color-coded system for clear product differentiation
- High-contrast visuals and technical iconography
Ecokits Australia, renowned for its range of comfort and wellness products, collaborated with Xpressions Design Studio to develop a standout packaging design for its Ecogel Pillow series.
The result? An informative yet attractive packaging design featuring a high-resolution product image, clear iconography, and on-brand colors for product differentiation.
Xpressions Design Studio used high-quality product photography as the focal point of the packaging, highlighting the pillows' features and textures to communicate their quality and authenticity. These realistic visuals blend functionality and appeal. Furthermore, it emphasizes the brand's commitment to quality while creating a sense of trust since it provides customers with a preview of what's inside.
The designers implemented a color-coded system across the product range, letting consumers identify the items quickly and, in turn, aid their buying decisions.
Each model features a distinct accent color — blue, green, or white — purposefully placed in key areas such as the box edges and product highlight sections.
The bold black background, accented with bright highlights, creates a striking, high-contrast design that commands attention while exuding modernity and sophistication. Technical iconography, such as hexagonal graphics, serves as shorthand for communicating product benefits, allowing customers to process the information at a glance.
Finally, the hexagonal shapes mirror the pillows' innovative design, creating a visual connection between the product and its packaging. This smart use of iconography enhances brand storytelling, emphasizing the product's cutting-edge features in a visually digestible and engaging way.
