In the super premium wine market, it’s hard to find a wine that tastes bad. Using their brand image, Friends of Friends Wine had seem distinct among other incredible-tasting wines. The result is a colorful design that uses the tried and true wine label as a canvas.
Bright, colorful characters mingle on the label. The contrast is very stark, and the typography is in-line with what you would find on other premium wines. A script font spells out the brand name, and their logo is situated between Latin words. That’s where the traditional wine label ends, and the Friends of Friends brand takes over. Colorful characters are scattered about the label, almost as if a cartoon party has accidentally invaded a wine label printing press. They add a much-needed touch of fun and personality.