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Standout Features:
- Simple, uncluttered layout
- Vibrant solid colors
- Bold sans-serif typography
Quartermaster created the packaging design for FUNNY WATER, a beverage brand, emphasizing simplicity and impact to convey a clear and compelling product message.
The agency crafted a minimalist brand identity to achieve this, stripping away unnecessary elements to focus on the essentials. This approach allows the unique selling propositions, low calorie, low alcohol, and no bubbles, to be immediately apparent, helping consumers understand the product's essence in a glimpse!
Vibrant colors infuse freshness and energy, aligning with the product's no-bubble nature. These solid colors craft a lively and modern atmosphere, appealing to health-conscious consumers looking for a better alternative.
To ensure the brand messaging is loud and clear, Quartermaster utilized strong, sans-serif typography. This choice of a bold typeface enhances readability. It prominently displays essential messages like "drink better" to encourage consumers to make healthier choices.
