Lush colors. Mouth watering fonts. Unique product design. This is what best packaging design is all about. The fit lifestyle health trend as increased year after year. In 2017, the trend shows no signs of slowing down. Consumers want more choices and healthier, organic products to improve their health. Back off, V8 juice. Your reign has crumbled.
Welcome to JUS. JUS (Juice Up Saigon) is a completely new, raw, cold-pressed juice company. It sounds refreshing just typing that description. JUS tasked M—N Associates agency to produce a completely new brand identity and packaging design that makes it a fine example of best packaging design.
First, more about the company. JUS owes its humble beginnings in September 2015, where three people whom shared the same love for a healthy life, lived in Saigon, one of the most bustling cities in Southeast Asia. Those three people were Anh Nguyen, Hao Nguyen, and Misa Vu. They came up with a juice product that has more than 0.5-1kg (for 250ml) of raw organic fresh vegetables and certificated fruits in it.
The juice is cold-pressed via hydraulics and contain zero preservatives and thus, a short shelf-life. M—N Associates had a mission to create a visual packaging design identity for the completely new product in Vietnam. This is a mission about creating a design for a pioneer that broke the barrier to an untapped market.