MOSPRESSO
- Packaging designed by Rowelt
- 54


Standout Features:
- Striking oversized typography
- Minimalist aesthetic with bold contrasts
- Seamless brand cohesion across materials
MOSPRESSO is a specialty coffee brand that emphasizes quality, craft, and a modern approach to coffee culture. Rowelt crafted a packaging design elevates these values with an unapologetically bold and minimalist aesthetic that stands out while remaining functional and stylish.
The brand name, MOSPRESSO, spans large portions of the packaging in a distorted font, creating a modern and edgy feel. This design choice reflects the boldness of the coffee itself, communicating confidence and quality. The unconventional placement of text across the coffee bags ensures a unique, attention-grabbing shelf presence that draws consumers in.
Moreover, the red coffee bags, paired with black, white, and neutral tones on other brand assets like cups, create a visually balanced yet striking look. This simplicity allows the bold typography to take center stage while also conveying sophistication. The clean, uncluttered design reflects the premium nature of MOSPRESSO’s coffee, leaving a lasting impression of quality.
Additionally, seamless brand cohesion across materials ensures that MOSPRESSO maintains a unified identity. Whether on coffee bags or cups, the same bold typeface and minimal design approach tie everything together, making the branding instantly recognizable. This consistency builds brand trust and elevates MOSPRESSO as a serious specialty coffee contender.

Rowelt’s design successfully encapsulates MOSPRESSO’s essence: bold, modern, and premium. By using oversized typography, bold contrasts, and a cohesive brand identity, the packaging design communicates the brand’s confidence and dedication to high-quality coffee, making this food and beverage packaging design visually unforgettable.
- Packaging designed by Rowelt
- 54
- Industries:Food & Beverage