Navarra

Navarra Packaging Design Analysis
Article by Rizza Del Castillo
Last Updated: January 07, 2025

Standout Features:

  • Good storytelling
  • Idealism
  • Identity-driven line

The visual identity project for Tenute Navarra was born out of a dream.

Since its inception in 1936, Totò Navarra has envisioned an elegant bottle to represent his successful life as a businessman-entrepreneur.

Leonard Recalcalti wanted to create something that represented earthly perfection, beauty, and humanity.

His idea behind today’s new branding effort enables them to see and feel what it means “to be tenutivo" (good hands).

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Rizza Del Castillo
Rizza Del Castillo
Content Specialist
Rizza Del Castillo leverages 15 years of expertise in crafting content that educates, informs, and provides actionable insights. She has published 100+ pieces, with many achieving first-page rankings on search engine results, for online creative marketplaces and renowned brands like Zing Toys, Stikbot Channel, crowdspring, and MemberPress. Currently at DesignRush, she harnesses her diverse experience and a dash of geekery to create content on web, app, video designs, and more.
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