New Zealand Wine Estates

Standout Features:

• Clear wine bottle
• White capsule
• Simple label

Packaging designer Mark Murphy Creative's design for New Zealand Wine Estates is characterized by a clear wine bottle and a white capsule, unlike other brands with dark bottles.

The clear bottle is contrasted by a dark label with a nature-inspired image. This design choice effectively communicates the wine's quality, making it visually appealing and distinctive in a competitive market.

This elegant packaging design is geared towards the brand's target audience: the health-conscious Southeast Asian youth.