Pleyad

Standout Features:

• Constellation-inspired minimalism
• QR code integration for digital engagement
• Color-coded variants representing

Pleyad Beer, a craft brew from Morelia, Mexico, draws inspiration from the Pleiades star cluster, also known as the Seven Sisters. Designer Yael Méndez encapsulates this celestial theme in the packaging, merging astronomical symbolism with modern design elements.

The design’s defining strength lies in its reduction. Sparse typography gives the name "Pleyad" room to breathe against a matte black background, letting the word command attention without noise. No extraneous graphics or decorative flourishes distract from the product, everything is intentional, from spacing to alignment.

A notable feature is the inclusion of a QR code on the label. This digital touchpoint allows consumers to delve deeper into the brand's story, fostering a connection beyond the physical product. It's a strategic move that bridges traditional packaging with modern technology.

The use of color-coded variants serves a dual purpose: it pays homage to the individual stars of the Pleiades and provides a visual guide for consumers. This thoughtful design choice enhances user experience and reinforces brand identity.

Yael Méndez’s packaging design for Pleyad Beer demonstrates how space, restraint, and subtle symbolism can create a packaging system that feels both futuristic and refined. For brands looking to differentiate in a crowded market, this is a clear reminder that the best packaging design often whispers instead of shouts.