Games are what provide us with an escape to fun. Some of the best games are board games. Who doesn’t remember the crazy family and friend matches in Monopoly that may have resulted in someone flipping the board after they go bankrupt, sending Park Place cards and hotel pieces across the room like toy shrapnel.
Pyramid Arcade is a collection of bite-sized thematic games. The most memorable part of games are not just the fun and competition, they are the package designs themselves. Pictionary, Monopoly, Operation, Clue, the list goes on with iconic packaging design seared into our memories that will last forever. That is what makes great games stand out from others on the shelves.
Designers Eileen Tjan and Abe Zieleniec were tasked with creating a package design and identity system that could be used across multiple games within the Pyramid “arcade,” to provide each game with its own unique appearance and voice. The key here was to remain consistent across the entire package.