Standout Features:
- Colorful tropical illustrations
- Arched label
- Red bottle cap
Studio Grason’s packaging design pitch for Reed's Ginger Beer evokes charm and nostalgia, inviting consumers to embrace everyday moments of calm and relaxation with a cold one.
Immediately catching attention, a colorful illustration of a lush green coast with waves, hills, and the sky transports consumers to a serene environment. The scene shows a man holding a beer in a camping chair beside a cooler, perfectly capturing the brand's ethos of enjoying life’s simple pleasures.
Moreover, the bottle's arched label enhances this inviting feel, with its pastel green ribbon prominently highlighting the message, "made with organic ginger." This text draws attention to the natural ingredients and enhances the bottle's vintage appeal, reflecting the product’s authenticity.
The red bottle cap adds a vibrant touch, instantly grabbing the viewer’s attention. Its boldness contrasts with the rest of the packaging, subtly activating thirst and encouraging consumers to pick up a bottle of Reed’s refreshing Ginger Beer.
