Each label features a similar design with the only differentiator between the subvarieties being color and typography. This gives the brand a feel of consistency across all packaging types, while still making it easy for customers to choose the coffee they love.
A bright, colorful circle that almost looks like a stylized sun emblazons the label. It’s a great choice because so many people choose coffee to wake them up each morning. The typography is playful and fun. There is also a unique, white drop shadow that makes the font feel like it has some depth, almost as if it is hovering above the colorful circle.