A sweet treat shouldn’t just taste great; it should look great, too. The Goodship Company commissioned Mint to design a product packaging that captured the high-end taste of their product and set them apart from other brands in the snack food aisle.
The white boxes with gold designs immediately create an aura of luxury. These aren’t the kind of treats you put in a child’s lunch sack; these are the kind of treats you enjoy with friends or put out at a party. The line of bright color along the top of the box differentiates the variety, and it serves as a nice focal point to which a consumer’s eyes are immediately drawn before they analyze the rest of the box design.
The individual packages stay consistent with the design set by the larger boxes. The gold and white coloring looks very clean, while the colorful bar and black text are able to stand out on their own. They don’t take any attention away from the other design elements.
Creating a design fit for a luxury snack food brand is not easy. The Goodship Company’s clean design—basic colors combined with flashy gold illustrations—helps their brand stand out among others. You may have never tasted products from The Goodship Company, but their appearance suggests that they care about every aspect of their product, from the packaging they use down to each individual ingredient inside.
The Goodship Company is a clean package design in the Food & Beverage industry.