Shopping and gift bags are often seen as the face of the brands using them because they give people a glimpse of the brand's identity and personality. The best packaging designs elevate brands to a higher level of recognition, beneficial to both the audience and the business.
This article explores some of the best shopping and gift bags and box designs made by today's best packaging design experts.
Table of Contents
1. Micro V by CH-LAB
Standout Features:
- Cat-shaped logo
- Art Deco-inspired typeface
- Words in different languages
Micro V's shopping bag design by CH-LAB is a direct nod to the Art Deco movement, with the sans-serif font with exaggerated ends dominating the front of the design.
The shopping bag design features the brand name spelled in said typeface in front of the shopping bag, accompanied by words from different languages, including Japanese, Chinese, and Korean. These represent the global appeal the brand is trying to send its audience.
The skin tone color story adds another layer of inclusivity to the design, perfectly aligned with the design concept. Lastly, the brand name looks like a cat resting on the floor with its tail up, tying back its reputation as a brand for cat care.
Discover more packaging design inspirations here.
2. TROVAS by Anastasia Korsakova
Standout Features:
- Monochrome color story
- Sleek box packaging
- Bold serif typeface
One of the standout features in TROVAS's box packaging design by Anastasia Korsakova is the monochrome color story that perfectly fits the brand's identity as a luxury Russian clothing line.
The colors added a touch of sophistication to the box packaging, and the box features a lid you can lift and sleeves to tuck at the sides when closing, creating a more tailored look. Complementing the design is the thick serif font used in spelling out the brand name, adding another layer of luxury to the packaging design.
3. Cosita Linda by Vectorial Studio
Standout Features:
- Thin ribbon-like print
- Classy logo placement
- Logo with a story
Cosita Linda's box packaging design by Vectorial Studio features a crafty logo with a meaningful story behind it, placed in a strategic position to enforce a brand recall.
The logo features the top view of a box, featuring the letter C for Cosita and a ribbon, putting together a drawing of a gift box. This meaningful logo design adds personality to the gift box design while complementing its tagline, "Bonds created for you."
The ribbon is also on the right-hand side of the gift box, doubling as a decoration and reinforcing brand recall to its customers.
4. Paper Bag PSD Mockup by Sinisa Zec
Standout Features:
- Minimalist shopping bag design
- Sturdy-looking handle
- Customizable design
What makes the Paper Bag PSD Mockup's shopping bag design by Sinisa Zec stand out is how people can customize the design to their liking.
People can change the shopping bag's color from white and black to vibrant plum and blue. This shows that the shopping bag reflects the customer's personality. The minimalist shopping bag design also complements the changing bag colors without making the design look too loud or crowded.
The sturdy handles can also be customized to the customer's liking. This is still a mockup, so imagine people's joy once this hits the markets!
See more custom packaging design examples.
5. New Shopping Bag Energypac by Tanur Graphics
Standout Features:
- Lively color story
- Awards presented
- Bold sans-serif typeface
Design agency Tanur Graphics' shopping bag design for Energypac is a perfect example of flaunting your laurels professionally through the best shopping and gift bags and box designs.
Check out some of the box packaging design trends in 2023 that you can follow here.
People can easily see the awards and certifications that Energypac has received through the years, which is an effective way of advertising its effectiveness. The vibrant yellow and blue colors dominating the shopping bag design make the shopping bag look more aesthetically pleasing.
Finally, the bold sans-serif font used in spelling the brand name is ideal for readability and, thus, brand recall.
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