Standout Features:
- Playful illustrations
- Cohesive menagerie
- Legible product information
Wild Vibes Treat Co., a pet treat brand from Vancouver, needed retail packaging that highlighted the brand’s playful energy and communicated a sense of local pride. Colton Floris used a combination of whimsical illustrations, thoughtful color choices, and culturally significant landmarks to ensure the packaging creatively appeals to pet owners.
The packaging design is anchored by lighthearted, playful illustrations of cats and dogs paired with iconic British Columbia landmarks. This visual approach reinforces the brand’s fun and approachable personality, resonating with audiences looking for a brand that feels personable and local.
Colton also used a cohesive yet varied color palette that differentiates between product flavors while maintaining a unified brand identity. Each packaging variant uses its own color to visually distinguish the product types, making it easier for consumers to choose specific treats for their pets. This thoughtful color strategy enhances product recognition and gives the packaging a captivating appeal that isn’t overwhelming.
Even with the focus on illustrations, the packaging maintains a clear information hierarchy. The design clearly presents product information, including ingredients, benefits, and instructions.
Finally, the typography is clean and easy to read, allowing pet owners to quickly identify critical details such as the grain-free formula or the meat-grade quality. This functional aspect is crucial for building trust with consumers, as it highlights the health benefits and quality standards that Wild Vibes Treat Co. prioritizes.
