Standout Features:
- Creative use of typography
- Clever messaging
- Seamlessly integrated ingredient visuals
WOW BIO is a brand-new line of cosmetics for the young and active! Showcasing effective care, turning it into a visual element, and pairing it with pleasant textures, the packaging does a perfect job to cheer you up!
There’s just so much you can do with packaging in the cosmetics industry, but DA branding managed to make it unique with a WOW effect - a distinct blend of colors, typeface, and ingredient (or rather ingrAdient) visuals.
While undoubtedly clever and evocative of Lewis Caroll’s Alice in Wonderland (Eat me!), individual taglines (used as product names) stand out with their purposefully uneven typography and the brand’s distinct logo.
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