Young Willow's Package Designs Showcase Childhood Serenity Through Pastel Colors
This design wows with pastel coloring. The boxes are coated with a soft, serene and sweet matte pastel color that immediately puts viewers at ease and encourages thoughts of babies and children.
These overlapping boxes are covered in light pastels — blues, pinks, purples and other daring pastels ass a soft edge that excites and inspires. And pastels are known to have a strong impact.
According to the ideas found in color psychology, pastels create an air of tranquility and peacefulness. These colors have a subconscious effect on the human mind, and marketers have been putting colors to great use as a result.
These lower pigmentations create a serene vibe that puts users at ease. They promote togetherness and cohesiveness. They inspire soft inspiration and creative tranquility. Pastels instill calmness. They instill serenity and beauty.
Pastel colors are delightful and clean, limiting the chaos and confusion that comes from more bright, bold and dynamic colors. These hues, in particular, embody the soft, gentle moments parents often experience in their nurseries with newborns and children, giving them even more meaning in the package designs.
And to elevate the smoothness that comes from the use of pastel colors, the Young Willow brand name adds another layer of fluid creativity. It’s soft and sophisticated in its curly, cursive font. And the letters flow from one to the other with ease and beautiful excellence.
This creates a much needed, relaxed air to the design making the box itself stand as a gift in and of itself.
But these colors are also intentional for a reason — this is a brand that works with baby items. They are a store for boutique baby gifts, and what better colors should be used to emulate that mission than pastels. These are the first colors we think of when it comes to babies.
These are the colors we use to paint nurseries and design baby clothing. So placing them on these package designs is a perfect choice.
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