Clarity and Simplicity
Fifty-six percent of consumers say that an exciting and eye-catching label draws them to a product immediately. This is important information when it comes to package design, especially food package design. Because it’s likely your product will be sitting next to one that is extremely similar.
When it comes to design, simplicity is key. You don’t want to overwhelm or confuse your audience. This might sound counterintuitive considering you want your design to stand out, but often times simplicity and clarity are key elements that the human eye will look for when on a shelf full of the competition.