Adidas Originals SS16 Global Campaign Stunning Print Design

While it might seem easy to create a campaign for a company that has so much brand visibility already, it is still a challenge -- one that Adidas lived up to.

Adidas Originals SS16 Global Campaign Elegant Print Design

The eye is drawn to the headline reading "Future" in the top right corner, which appears with a three line strikethrough -- nod to the Adidas lines and implying to consumers that the future is now, and it's with Adidas.

Adidas Originals SS16 Global Campaign Great Print Design

Adidas carefully balanced the brand through the thoughtful use of logo and design elements, such as the three lines.

 

Adidas Originals SS16 Global Campaign Awesome Print Design

Less is more in regards to typography, photography, and messaging. The simple placement of the Adidas logo in the bottom right maintains the brand's presence through strategic placement.

Adidas Originals SS16 Global Campaign Print Design

The clothing and apparel company took a fresh approach to this dynamic campaign.

Adidas Originals SS16 Global Campaign is a stunning print design in the Advertising industry.