Festa da Cerveja

Standout features:

• Inspired by Latin America
• Sensible color choices
• Visually friendly aesthetics

Festa da Cerveja is a beer festival to eliminate stereotypes that most people have regarding beer by drinking cool and soothing drinks in public squares.

This event poster, designed by Estudio Tei, represents those who want to be culturally accurate without losing vibrancy. Beer is a significant part of Latin American culture, and this design gave it justice.

The color story pays homage to the vibrant Latin American culture with vivid reds and warm yellows. The font choices are easy on the eyes, too. Overall, the layout looks like an explosion of colors but in a good way.

This event design poster successfully preserved the cultural elements of the event without losing its identity.