Standout Features:
- Simplified product matrix
- Clear hierarchy and visual differentiation
- Modernized typography and color palette
The Institution of Structural Engineers (IStructE), a global organization representing over 28,000 professionals, found its branding outdated and inconsistent across its growing suite of products and communication channels. This lack of cohesion created navigation difficulties for its audience, so J.Spratt Design stepped in for a comprehensive brand overhaul.
The simplified product matrix is impressive; it streamlines the application of the brand's new assets and ensures consistency across its diverse product suite. From a design perspective, the matrix acts as a backbone, organizing the brand's assets into a coherent system, which is essential for an organization with such a wide-reaching membership.
The new print design also emphasizes a well-structured visual hierarchy, allowing for clear differentiation between IStructE’s various products and services. This was achieved through the thoughtful use of color coding, typography, and layout, guiding the viewer’s eye and simplifying complex information.
This design choice has two benefits: it makes it easier for users to find the information they need and reinforces IStructE's professional and authoritative nature. The new design prioritizes clarity and readability, reflecting the organization’s commitment to upholding high professional and communications standards.
A modernized typography and color palette also give IStructE's visual identity a fresh look, ensuring the brand feels contemporary and professional. The chosen typefaces combine readability with elegance, serving aesthetic and functional purposes. Plus, the updated color palette provides a more vibrant and versatile range of tones that can be adapted across various print and digital materials without losing cohesion.
