Article by DesignRush 
Last Updated: January 07, 2025
Standout features:
- Complex use of imagery and footage
- Rhythmical sound sync with the video
- Extremely high production values
UnitedSenses' video for FIBA (International Basketball Federation) runs for 1:24 seconds but has plenty going on in terms of overlapping visuals and message delivery. The complex rhythms from the basketball tapping on the court synchronize with the change of images and provide cohesion for the video.
Excellent production quality lends a very high-end appeal to the video, as it communicates the several different basketball events organized by FIBA. Despite the lack of narration, the graphics deliver the message well.
The images of both on and off-court action switch in fast sequences, adding dynamics to a promotional video for an equally dynamic sport.
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