All Boats Rise is a full service digital design firm based out of Venice, California. Their work relies very much on the intersection of marketing and style, and their site does exactly the same.
Take this home page for example - it’s cool, clean, and evokes the very trendy vibes of the Golden Coast. This is really the impetus of the site’s design scheme; to use the aesthetic of their local culture to cultivate a connotation of style and trend. All Boats Rise wants to be known as the west coast design firm, and the graphic and overall visual milieu of this page is indicative of this endeavor.
This contact page further perpetuates their appropriation of the Californian aesthetic. This is an example of how full scale aesthetics can reinforce, or even conceive, a brand image. Users are not only buying into the services of All Boats Rise, but the California experience entirely.
This not only cultivates a sense of brand, but also attracts clients looking to cultivate a particular brand themselves. This is the power of comprehensive aesthetics; to market by association. If All Boats Rise is cool, then any company that enlists their services must also be. By unifying their California coast aesthetic across all parts of their web site, they’ve successfully created a full-scale brand experience that potential clients can themselves affect.
This final page is indicative of how designers can direct brand into interactivity. Users are able to click the center circle and responsively control the information that then appears on the screen. This interactive user activity not only provides critical information, and an interactive experience, but still sustains the company’s overall aesthetic while doing so. This site demonstrates how beautiful design, user experience, and brand unity can lead to an effective, sales driven site.
All Boats Rise is a beautiful website design in the Advertising and Professional Services industries.
