Standout features:
- Compelling photography
- Minimalist menu
- Complementary fonts
AVA Company is an Italian fashion photography studio that provides casting, art direction, production, and web design services for the fashion industry.
Their website design is by Francesco Prisco, a freelance web designer from Milan.
AVA Company’s website uses a three-item navigation that points to their main services and contact page. The bulk of the content, brand messaging, sales pitches, and hi-res visuals are all located on the home page — the website’s most comprehensive section.
Gentle pastel hues comprise the sophisticated color palette. The touch of glamour and class is added with a serif typeface on headings, while the main text sticks to a more legible sans-serif font.
A selection of featured projects and works is the centerpiece of AVA Company’s homepage. Since this business is all about providing excellent visual experiences, this particular section emphasizes using plenty of negative space, no copy except the project name, and top-notch photos.
