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Standout features:
- Extremely minimalistic, “business card site” layout
- Focus on the artist’s photography
- A very logical, grid-based UX
Elizaveta Porodina is a fashion design photographer who worked with some of the most renowned magazines like Vogue, GQ, and The Cut. Her website is a work of Evrone agency – specifically, designer Natasha Yankelevich who is an admirer of Porodina.
The photographer's website has two functions: to present Porodina’s photography portfolio to future clients and business partners and depict her idea of photography that conveys her unique vision and style. Large blocks of visual content and clean layouts are this website’s most defining traits.
Elizaveta Porodina’s website borrows a typical magazine/newspaper layout which is evident as soon as the visitor lands on the homepage. The simplest of top navigation bars, with only two items and a basic “typewriter” font, and plenty of white space pave the way for the display of Elizaveta’s work in a two-column layout that gets broken with a “one-three” photo display configuration near the footer.
The creative agency refers to this look as a “Swiss Style borrowed from the printed editions of the 20s”, suitable for photographs and large text blocks because it follows a simple viewing logic. The only bits of text on the entire site are the names of each artwork. At the very bottom of the page, the only two other outbound links are to Instagram and Vimeo pages.