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Standout Features:
- A wonderful gradient-based homepage
- Minimalist flower art
- A dynamic, full-screen menu
An eCommerce website design makes it to our list of best web designs with soft colors. Design agency SAYU. The agency leveraged the positive space to let the culturally prominent product decorations beautify the design, with dominant soft colors speaking to the potential customers.
Find other authentic online store designs here.
The homepage envisions an elegant woman looking at you and smiling. She’s in the center of a stunning full-screen gradient that starts with light shades of pink and flows into a deep red. The image is decorated with white outlines of flowers blooming on either side. A cursor effect also acts as a moving CTA, inviting you to click on the gradient. This takes you to the main store, where you can browse through products.
If you scroll down, the design switches to a clean, white background that showcases the items from the most recent collection, accompanied by subtle and sweet short messages next to the three items presented. The images are interactive as they initially portray models wearing the items, but once you hover over them, they transform into a product-only close-up.
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