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Municipal
- Website designed by Rareview
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Standout Features:
- Horizontal/vertical scroll combination
- Modular grid design
- Innovative Menu
MUNICIPAL is a utility clothing brand created by some super cool folks from Callaway Golf and famous actor Mark Wahlberg.
Designing their eCommerce store, the Rareview team had an idea to base the website off the concept of the brand – all-day urban style: meaning you can wear the clothes to exercise, work or hit a town in the evening. By our accounts, they also drew inspiration from Marky Mark’s Good Vibrations, thus switching colors as the users scroll down, choosing the most inspiring vibe.
Starting from the hero image showcasing the new seasonal product, the impressive color-shifting represents different clothing styles. Its responsive design makes the mobile user journey even more momentous.
Large, bold text paired with graffiti-like scribbles, flat design, and sleek animation scream out of this digital shelf, demanding purchase.
But remember, just like the website, this clothing line personifies but also requires authenticity, so, if you want and are worthy to become the next community “street hero”, you’re welcome to join the “cool kidz on the block”. The website’s doors are open and what a memorable entrance, if we dare say.