The Seastreak Website Revolutionizes The Way Users Look At Ferry Travel
Seastreak is a brand that is paving the way for the future of luxurious ferry travel. It’s a service that aims to open minds and encourage travelers to choose ferry travel over more traditional avenues of travel by bus, car and subway — and they’re doing it in style.
Commuters, tourists and everyone in between can choose to take the ferry instead of other forms of travel, and when they book through Seastreak they know they’ll actually enjoy the whole experience. Seastreak infuses luxury and sophistication into ferry and boat travel that hasn’t been seen since the days of the first transatlantic cruises.
And they have their intuitive website and on-point branding to thank.
The Seastreak website is a simple, streamlined and image-driven design that gives people fluid and fantastical insights into a variety of different day trip, cruise and getaway options. People can use the ferry to get from New Jersey to Manhattan and beyond. And they can do so with complete ease.
This ease and usability are mimicked in the easy-to-use website. Navigating from destination to destination is a breeze thanks to a simple and clean menu bar, subtle and sophisticated color and text overlays and image blocks breaking up the elaborate experiences.
Similarly, the cart and checkout box is clean and cohesive — it’s a simple menu bar with clear options that make it easy for users to add tickets to their cart and complete their purchase.
There’s also the luxurious nature of the images themselves — these captivating cityscapes paired with flowing typography and clean, white space make for a website that is simple, straightforward and elegant.
Branding is subtle and sophisticated, with the carefree and laid back tone carrying on from the home page to the blog and even into social media. There’s a smartness and a sophistication that can’t be ignored. This is a brand that is taking on a challenge — not many people, especially in the Northeast United States, look at ferries favorably. So this brand already had a mountain to climb.
And they scaled it with creativity and class.
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