WorkGroup is a digital design studio whose work spans a variety of brands and formats. Whether it’s mobile, web, or anything else you can imagine, WorkGroup is dedicated to providing the creative genius and good, old-fashioned elbow grease you need to make your project a massive success.
Immediately, users are exposed to WorkGroup’s extensive portfolio, right on their home page. Overall, the page is incredibly minimal and vacant, with no noticeable design elements of its own. The result is that the work and projects they’ve done for their clients becomes the focal point of the page. Users are forced to confront the vast experience and success stories that WorkGroup claims ownership of. This reinforces their hardworking, creative brand. They choose to mainly represent themselves by their catalog of work, rather than any unnecessarily involved design of their own.
Still, WorkGroup does have a dedicated portfolio page, which breaks their catalog of work into slightly smaller increments. While the portfolio presented on the home page used large panels and focused mainly on broad projects, this one uses small icons and fixates on the specific digital creations they developed for each project.
Here, users can see the nitty-gritty of what WorkGroup has to offer, showcasing their skill as both a big picture and a detail-oriented design firm. It showcases how the site’s designer continues to focus on WorkGroup’s portfolio, but in a way that continually changes format so as to sustain user engagement.
This final page shows the interior of one of WorkGroup’s portfolio projects. When users click on a project panel, they’ll be taken to a page that showcases all of the different focal points of that project. Mobile, web, and particular design highlights are all displayed here, further increasing the perceived scope and workmanship of the company. By once again reformatting the way users see WorkGroup’s portfolio, the designer has sustained user engagement and continued to build brand.
WorkGroup is a minimal website design in the Advertising and Professional Services industries.