What Is Yeti Cycles?
Yeti Cycles is a mountain bike builder and distributor. It is also its own racing team that takes on challenges across the country.
The brand came into being in the 1980s and has a robust history of excitement, passion and dedication.
They’ve transferred that ambition into building their own mountain bikes and continuing this experience. It’s a brand that wants others to feel the same way they do.
Each and every professional working for this brand has that same vivacious spirit and love for racing and adrenaline.
Here’s a snippet from the brand itself:
Making bikes that ride this great takes time. Our design team debate concepts for months, sometimes even years, before we make our first prototype. These designs can be an evolution of an existing model or a totally new concept. The latter was the genesis for the Switch Infinity mechanism that revolutionized our bike lineup and leads the industry in suspension design today. Over the years through the various evolutions of Yeti Cycles, one thing remains constant — racing. And not just racing, but winning. Going faster is what drives us at Yeti. It is reflected in the bikes we make.
This powerful philosophy drives the brand. And that ferocity is evident in their digital platform.
The agency that created the Yeti Cycles website is none other than Legwork Studio.
The web design company worked collaboratively across many departments to create a well-branded user-friendly website that achieves Yeti Cycles' objectives.
And when they aren't shredding web design and code, many of the web developers and agency pros shred Yeti Cycles bikes, too.
According to Legwork Studio Art Director Hannah Purmort:
"We worked closely with every department at Yeti to craft a compelling story around their world class bikes and translate that to an engaging online experience. That narrative became our north star throughout the design process. The new Bikes section highlights everything from The engineering process to Yeti’s history and company heritage. The immersive technology section is a great example of an idea that was born out of extensive discovery sessions with their Engineers. As a core differentiating factor of their brand, we wanted to highlight it in a way that would resonate with both the seasoned professional and the casual rider."
This website really does convey an experience. It gives off a very visceral heart, soul and passion -- and that’s what makes it truly shine.
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