As Head of Strategic Communications at Instawork, Kira is well aware of the flexibility the career marketplace demands right now. Before joining Instawork, Kira was Director of Communications and PR at Protenus.
The COVID-19 pandemic changed the job industry forever. While there was interest in remote work before the pandemic, it became a pressing need when people and companies were forced to find ways of working from home — then came The Great Resignation.
This meant considerable shifts in the last few years and the companies able to quickly adjust are at a clear advantage. Enter Instawork, a job and career marketplace that has seen amazing growth in the last two years by offering flexibility, among others.
Kira Caban, Instawork’s Head of Strategic Communications, offered us a bit of her time to talk about these changes, what they mean to the industry, and how Instawork has been thriving in this new era of job flexibility.
Spotlight: People have been talking about The Great Resignation. In your opinion, why are Americans leaving their jobs, and what does this mean for employers?
Kira Caban: The pandemic changed how a lot of people, both desk-side and hourly workers, viewed their work life. For hourly workers, they were able to spend more time at home with their families and realized they wanted to find a way to work that would provide them the same type of flexibility as the desk-side workers that were leveraging Zoom to work in a way that best suited their personal needs.
They started looking for flexible work opportunities that would allow them to choose when, where, and how they worked. Flexible work has allowed them to create a work schedule that works best with their personal needs, particularly if they were responsible for caring for family members.
For employers, this means it’s increasingly important to understand the needs of their workers to ensure they are set up for success and are enticed to remain loyal to the business they are working for.
Instawork has experienced more than 1300% growth in 2021. What is the story behind Instawork, and how are you managing this drastic growth?
Instawork’s Co-Founder and CEO, Sumir Meghani, grew up in Michigan where his parents owned several small businesses. When they were short-staffed or had a demand surge, Sumir would go to their office after school and help stock shelves. It became clear very early on that staffing shortages could easily make or break a successful business.
Fast forward to Sumir’s tenure with Groupon, where he would routinely meet with local businesses and the same conversations would surface about their challenges in finding quality workers. A lack of reliable staffing was going to cripple their business. He was alarmed to learn that something that seemed as simple as not finding a dishwasher could be the reason a great local business would not be successful.
It was then that he decided to tackle this challenge and co-founded Instawork, a flexible work platform that matches local businesses with skilled hourly workers, creating economic opportunities in a number of industries, including food and beverage, hospitality, retail, and warehouse logistics in more than 30 cities across the U.S. and Canada.
The Instawork team works incredibly hard to ensure the businesses and workers who leverage the platform have a great experience. The company wouldn’t be where it is today without them. As a team, we are currently laser-focused on ensuring the success of our Pros and Partners and have a busy holiday season approaching. It’s our commitment to our Pros and Partners that serves as a guiding force to ensure we’re always delivering the best user experience possible. Others are noticing the team’s work.
Instawork was recently included on a list of the country’s top 10% of fastest-growing companies in the country, and was also recently included in Forbes’ Next Billion Dollar Startup list.