Who Is Alexandra Caceres
Alexandra is the US Social Media Manager for Metricool. She has a Bachelor's degree in Computer Science and Engineering from the University of Nevada, Reno. She has a passion for social media and has worked in the marketing space for several years. She is excited to continue growing with Metricool and expanding her social media marketing and leadership skills.
Social media has undeniably become an indispensable tool for businesses, offering unprecedented opportunities to connect with their audience, establish a brand presence, and drive growth. However, with countless platforms, trends, and ever-changing algorithms, navigating the social media landscape can be a daunting task.
This is where Metricool comes in — an all-in-one social media management tool empowering businesses with comprehensive analytics.
In this interview, Alexandra Caceres of Metricool shares her expertise and experiences in handling brands with extensive and diverse audiences. From collaborating with big names like Adidas, UNICEF, and McDonald's to managing multiple social media profiles, she reveals the challenges faced and the strategies used to achieve exceptional results.
How important is social media analytics in making decisions, and how do businesses use this data to create better social media campaigns?
Analytics on social media these days are vital! Without checking metrics, we wouldn’t be able to distinguish what is or isn’t working. This really applies to anyone that is using social media for marketing purposes for themselves, their brand, or their business.
While social media analytics may not be the only deciding factor in large decisions, they are important and can tell us a lot about our market. If a social media campaign brings good results, businesses can analyze that data, make conclusions about why it worked, and then replicate that campaign with a greater chance of seeing more success.
Analyzing metrics allows businesses not to have to reinvent the wheel every time necessarily. The answers can often be found in the metrics!
With businesses juggling multiple social media profiles, how does Metricool's platform simplify accessing and analyzing data from all social networks at once?
Metricool is your one-stop shop for all things social media. We aim to always save our users time so they can then delegate those efforts where needed. We have in-depth analytics that are sectioned off by platform and can be modified by time frame, so that users can dive deep into those metrics.
For example, our “Summary” page gives a nice overview of all connected platforms. It pulls in data and shows you your metrics across the board so you can easily identify what is performing best and where.
On top of that, our competitor analysis and customizable reporting features help our customers take even more control of their data.
What are some key metrics that businesses can obtain from Metricool's analytics, and how do these insights help them improve their online presence and content performance?
Our analytics are in-depth and customizable so that businesses can focus on what they care about most. Within our analytics, everything is a toggle on/off feature. We provide the options and users can choose what they want to see. Key metrics that we have found are incredibly helpful to users are growth metrics as well as being able to look at top performing content and sort by the metric they choose.
These insights allow businesses to further narrow down what their audience is responding to and resonating with. If a brand can see different content pieces that are performing well for them, they could easily rework that into more content, reshare it later down the road, and even brainstorm new ideas based on the performance.
Now, businesses can take into account how their content is performing and in turn have a greater online presence by being able to hit their target audience.
You work with big brands such as Adidas, UNICEF, and Mcdonald’s, to name a few. What are the challenges you’ve encountered in handling brands with such extensive and diverse audiences?
We have been incredibly fortunate to work with some big brands. And while handling brands with extensive and diverse audiences can be challenging, Metricool is first and foremost “for everything and everyone”. By keeping that ideaology at the forefront, we have been able to serve many different customers with success.
Our team works hard to handle any problems any business or user may be experiencing and we always take customer feedback into account to continue to improve our tool.
TikTok isn't a platform where many businesses thrive. What are the top five strategies companies can use to succeed on TikTok?
With TikTok being one of the newer platforms, we have seen that many businesses struggle or have a hard time understanding exactly how to go about posting. It is all about strategy though.
1. Research
- Many businesses fail to realize that the TikTok landscape is entirely different than any other platform. Before posting, it’s necessary to know where your type of business or niche falls on the platform.
2. Posting Consistently
- Like any other platform, TikTok needs to be posted consistently to in order to achieve the best results. Short-form content does not have as much longevity power which is important to keep in mind when deciding how often to post. Using a scheduler like Metricool can also help make posting consistently more feasible.
3. Branding
- While branding isn’t necessarily going to look the same on short-form video content that it would look on let’s say Instagram, it is still important to have! This can be done by having a certain style of video, specific text, colors, etc. This helps your audience know it’s your business when they are scrolling and also helps users have a more cohesive understanding of the business if they are just arriving to the profile.
4. SEO
- TikTok is the new search engine. More and more people are looking things up on the platform meaning that all businesses should be keeping that in mind with their strategy. Utilize key words, see what is being searched or looked up that ties into your business. Simple SEO changes can help your videos be seen by a wider audience.
5. Variety of content
- If there is one think about TikTok, it’s that attention spans are shorter and it does not necessarily mean businesses have to stick to one topic. Figure out those content pillars and then create videos around that so you have a well rounded page. Most businesses already tackle different content pillars on their other platforms, so it’s just a matter of adapting them to short-form videos.
- TikTok is also meant to be FUN. It’s an opportunity to get creative, retain your current audience, and possible resonate with new ones. When TikTok is taken too seriously, that’s where we see businesses struggle. What is performing best is authentic content and the more businesses can tap into that, the better chance they have of succeeding on TikTok.
Let's talk about AI. Your platform offers an AI assistant to help writers overcome writer's block. What should businesses consider when using AI to generate social media content?
The biggest thing when it comes to AI is that it is meant to HELP and not REPLACE. While AI helps with creativity blocks and can make creating content faster, it's important to remember that there needs to be a balance between AI and the human connection that people resonate with.
Businesses should use AI as a tool but then always go back in and make sure that it still fits their brand voice and tone. Let AI help you get started and add in those finishing touches that are unique to your business/brand.
As a social media manager, how do you strike a balance between using AI for efficiency and ensuring a human touch in a brand's messaging?
Not to repeat myself, but finding that balance is key! I tend to use it only when I am having a creativity block or I just need an initial starting point. AI is always a great starting point and then you bring it home with that human connection.
It should never be “generate the content and post it exactly as it was generated”. You’ll almost always want to make some changes. Plus, more than likely, your audience would be able to tell if you were strictly using an AI.
Meta has launched Threads, nicknamed the “Twitter Killer.” How should brands approach this new social media platform? Should they use it similarly to Twitter or in a different manner?
Threads is the newest platform to hit our social media world and our answer to using Threads is that everyone should at least try it. There is a common misconception though that you or a business needs to be everywhere to succeed on social media. That is simply not the case!
Not every single social media platform is going to work for every person or business. Invest some time initially into the platform and see if Threads can be a new avenue.
With Threads being so new, there really isn’t an answer yet to how it is going to evolve but as of right now, we are seeing it take the form of the “early days” of social media.
In my opinion, it shouldn’t be used the exact same way as Twitter. It’s a more relaxed environment where people are finding it easier to be authentic, raw, and have those genuine conversations that were intended for social media in the first place.
Could this change? It is possible but only time will tell how users will choose to use Threads in the future and once the app adds more features.
As social media platforms introduce new features, how does Metricool stay updated to offer accurate insights and relevant services that align with the latest trends and data analysis methods?
Something that is incredibly important to the Metricool team is that we are here to help with all things social media. We are the Swiss Army Knife of Social Media after all. This means we take changes to the industry and feedback from our users very seriously.
Not only do we rely on SEO, but we are constantly adapting and improving our tool. We release new features on a monthly basis and we also provide a wide variety of free resources so that anyone of any skill level can come to Metricool and learn more about social media marketing.
For brands looking to harness social media analytics but unsure where to begin, what resources and support does Metricool offer to onboard and educate new users effectively?
We have something for everyone! Our website houses a variety of educational content whether you are a seasoned social media user or are just learning. We have a blog where we write about social media topics, a news section intended for updates in the industry, guides to provide an overview of different marketing areas, and even a weekly newsletter for people to subscribe to.
In addition to the website, we also have a YouTube channel that we post to on a weekly basis. We post informative how to videos and we even have an in-depth tutorial playlist on how to use our platform. Each month, we aim to also host webinars with professionals in the industry on trending topics for free.
I would also like to add that we have an online chat support team that does a great job of helping our users with any questions or problems they may have.
Lastly, what exciting plans and developments can we expect from Metricool in the future to further empower brands and social media managers in their digital endeavors?
In terms of exciting plans, well every month we have something new to add to the platform! I highly recommend following us on our socials so that you never miss those updates. You’re more than likely interacting with me on there!
One of our biggest goals this year has been brand awareness to the US market. We definitely feel like we are hitting that goal. We want people to hear our name and recognize it as the social media tool that is first and foremost free and even on our premium plans, also incredibly affordable.
Metricool is only growing and I, along with the rest of the team, are excited to see where it goes!
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