Editor’s Note: This is a sponsored article created in partnership with Bop Design.
Key Takeaways:
- Bop Design’s website redesign led to a 46% increase in sessions and significantly improved lead quality.
- Targeted SEO strategies, a simplified buyer journey, and conversion-focused UX drove measurable results.
- IVEMSA now generates over 25 qualified leads per month and ranks top 3 for 19 competitive keywords.
A strong visual presence isn’t just about looking polished.
According to Forbes, 94% of first impressions are tied to design. This matters because if a brand’s website fails to make a good first impression, it has already lost the trust, interest, and attention of potential customers.
For IVEMSA, a shelter services provider for U.S. manufacturers, its outdated UX was becoming a problem it couldn’t ignore.
To address the issue, IVEMSA teamed up with Bop Design to transform its online presence.
The results speak for themselves.
Through the partnership, IVEMSA saw measurable improvements across the board:
- A 46% month-over-month increase in website sessions
- A 23% jump in conversions
- A 30% year-over-year increase in organic search traffic
- And a 46% increase in total website visits
They produced these impressive outcomes by formulating a more streamlined website and content strategy, resulting in boosted traffic and qualified leads.
To show just how they got there, here’s a closer look at the three strategies that contributed most to IVEMSA’s success:
Strategy #1: Designing an Intuitive Buyer Journey
When redesigning your website, the first step is understanding your buyer’s journey.
For many B2B companies, this involves addressing the real friction that potential customers face when learning about a complex service or product.
You need to know where prospects get stuck — whether it’s understanding your product, finding information, or making decisions.
A clearer sitemap, intuitive navigation, and focused service pages can eliminate confusion and guide the user smoothly toward conversion.
IVEMSA needed to simplify how it explained the Program of Manufacturing Industry, Maquila and Export Services (IMMEX) program — a complex model that allows companies to manufacture in Mexico without setting up a standalone entity.
Procurement and operations leaders often struggled to grasp its nuances, creating friction in the early stages of discussions.
To address this, Bop Design restructured IVEMSA’s website with a clearer buyer journey — from easier navigation to simplified service pages and visuals that clarified complex concepts.
“The overall website content strategy was developed with buyer personas and conversion rate optimization (CRO) best practices in mind,” said Jeremy Durant, business principal at Bop Design.
Strategy #2: SEO + Content for Long-Term Growth
It’s one thing to design a website that looks great, but if it doesn’t attract the right traffic, it won’t deliver results. The second critical piece to any successful B2B site is SEO.
Focusing on high-intent keywords and regularly publishing content that resonates with your audience can drive consistent traffic.
You’ll want to build content around industry trends and customer pain points, making your site a go-to resource for prospects.
This is where a well-planned SEO content strategy plays a key role in establishing your website as an authoritative source in your industry.
For IVEMSA, Bop Design didn’t stop at the design. The agency optimized key pages for search, built blog content around nearshoring trends, and focused on high-intent keywords like “shelter services in Mexico.”
These strategies helped IVEMSA achieve a 30% year-over-year increase in organic traffic and rank in the top 3 for 19 competitive keywords.
Their website began generating over 25 qualified leads per month, with engagement on gated assets like downloadable guides steadily increasing.
“The website caters to top, middle, and bottom of the funnel lead conversions. Top of the funnel leads would be email newsletter signups, middle of the funnel would be case study downloads, and bottom of the funnel would be contact us form submissions,” said Rachel Cunningham, content marketing director at Bop Design.
Strategy #3: Optimizing for Continuous Conversion
Web design and SEO aren’t a one-time effort. Ongoing optimization is key to sustaining lead generation and growing conversions over time.
Regularly optimize for conversion using A/B testing, updates to key pages, and content refreshes.
This ensures that you’re continually meeting your prospects' needs and maintaining strong performance.
What started as a website redesign for IVEMSA turned into an ongoing partnership with Bop Design.
After the initial revamp, Bop Design continued to support IVEMSA with conversion rate optimization (CRO), fresh content, and SEO adjustments, ensuring their digital marketing success was sustainable.
“If you truly want your B2B website to be a lead generation machine, it needs to be continuously updated with keyword-rich, thought leadership content,” added Durant.
As nearshoring becomes increasingly attractive to U.S. manufacturers, competition in the shelter services market continues to rise.
With agencies like Bop Design providing support, IVEMSA’s online presence is now more than just visually appealing — it’s designed to deliver measurable results and drive growth in a competitive market.
By focusing on design, SEO, and ongoing optimization, IVEMSA’s revamped website is a key driver of their digital marketing success.
Their experience highlights how a focused, strategic approach to web redesign doesn’t just improve aesthetics — it drives measurable business outcomes.
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