730K Visitors Flood Rollink’s Site After Digital Silk’s Full-Scale Marketing Overhaul

Digital Silk's comprehensive website redesign and 360º marketing campaign drove 730,000 visitors to Rollink’s website, setting a new standard for online visibility.

With a solid strategy and engaging web design, the campaign effectively introduced the global luggage brand to the U.S. market, increasing its sales and overall brand growth. 

After just one year, Rollink’s new and improved website has attracted an estimated 730,000 visitors, proving that the brand was successfully exposed to a wider audience.

The revamp also increased the time users spend on the website by 78 seconds using engaging and informative content and contributed significantly to higher sales with the average order value growing to $205 per customer.

Clear Goals Are Achieved with Sound Strategies

The campaign began when the luggage brand tapped award-winning full-service agency Digital Silk to create a user-friendly website so it could enter the U.S. market.

The agency was also tasked with creating a digital marketing strategy to help Rollink build brand recognition.

While Rollink had a strong and established presence in Asian and European markets, the brand was still relatively unknown in the U.S., making it hard to penetrate the highly saturated and competitive market. 

Additionally, this new audience was unfamiliar with Rollink’s concept of collapsible luggage, and introducing this feature was another challenge the brand and agency faced.

 

 

 

 

 

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A post shared by Rollink Luggage (@rollinktravel)

Digital Silk began its 360º strategy with a market analysis, looking into the competitive U.S. luggage industry and identifying keywords to bid for based on search intent.

Then, the agency produced SEO articles and built links covering relevant topics to boost the website’s overall visibility and domain ranking.

Next, it developed a social media campaign, creating fun, engaging, and educational content to target customers based on their travel habits. 

The 360º marketing effort also included a remarketing campaign highlighting key products, utilizing email newsletters to offer customers exclusive deals.

Affiliate marketing was also used to build a network and spread the word on Rollink, teaming up with valuable influencers to have regular giveaways.

 

 

 

 

 

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A post shared by K A R I N A B I N G H A M (@karinabbingham)

Finally, Digital Silk used third-party tracking to analyze third-party communications and offers on reseller websites. 

With clear goals, the agency was able to develop sound strategies to achieve them. Rollink’s results show that finding the right agency to partner with is crucial to the success of any campaign.

Teaming up with a top web development company is essential to ensure the success of your brand’s website.

After all, it’s best to get experts to do what they’re best at for you, saving precious time, effort, and money.

Editing by Katherine 'Makkie' Maclang