adidas Spezial continues to celebrate its 10th anniversary by unveiling its latest collaboration with Italian sportswear icon C.P. Company.
A striking new campaign directed by London-based creative studio &SON and shot by acclaimed photographer Kevin Cummins stars some of U.K.'s top artistic talents:
- Robert Brooks, graphic designer
- Goldie, legendary U.K. jungle producer
- Stephen Graham, actor
- Toby Mclellan, jeweler
- Ashley Walters, star of Top Boy
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The new collection builds upon the two brands' 2021 partnership, which saw the launch of the coveted Italia CP SPZL trainer.
This time, the pair have released a total of six unique Adidas SPZL silhouettes designed by C.P. Company, some of which are modeled after other classic silhouettes from the Three Stripes' archives.
Meanwhile, the apparel collection is a fitting tribute to C.P. Company's long history of quality craftsmanship.
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The new collaboration launches today, November 12, and will be available in limited quantities through select retailers.
Collaborations between brands are a staple of the modern fashion industry, leveraging the fusion of two distinct identities to create something new.
Successful brand partnerships also allow the businesses involved to widen their respective audiences with joint promotions.
OG Artistry
A new 90-minute spot shows the campaign's stars putting together their combined talents for a unique production.
It opens with Walters walking down a hallway, and from a few floors down, Graham whistles for him to go downstairs for a short chat.
In another scene, Mclellan and Brooks walk together as they share sources of inspiration.
Brooks also interacts with Goldie, who's also a known graffiti artist, as he walks into a studio with three blank canvases.
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The spot turns black-and-white as Goldie begins to draw a series of charcoal artworks in the background, while Walter and Graham act out a short performance of Shakespeare.
It continues with a color shot of the campaign's five stars coming together to celebrate the new collection's artistry and energy before eventually ending with a final shot of Goldie's completed artwork.
This new collaboration follows the German sportswear giant's biggest release of the year, which brought together Lionel Messi and Bad Bunny back in October.
