Amazon’s 2022 holiday campaign “Joy Is Made” gets to the essence of the festive season, presenting a touching reminder of how to bring joy to those people care most about.
Seasonal ads often take on the form of short films, telling viewers a story from beginning to end. This 150-second ad is a tremendous example of what can be achieved with this format.
As such, it is no surprise that Academy Award-winning director, writer and actor Taika Waititi is the one behind this heartwarming tale of a father’s love for his daughter.
“The passion he had for telling the story of a relationship between a father and child, with his trademark charm, and the casting choices he knew would deliver that story, were paramount,” explained Amazon head of global creative Jo Shoesmith on the collaboration with Waititi.