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Key Takeaways:
- Amazon Ads debuts a global campaign that encourages marketers to rediscover creative possibilities in media planning.
- The hero film and multiple short spots highlight full-funnel tools, audience reach, and third-party supply advantages.
- The campaign rolls out across digital, social, streaming, and devices in multiple global markets starting June 2.
Even the most seasoned media planners can lose their spark, but Amazon Ads wants to help them get it back.
Developed together with creative agency Anomaly, the new global campaign "Make Media Magic" invites marketers to reimagine what’s possible when creativity meets robust, full-funnel adtech.
The latest initiative positions Amazon Ads not just as a platform, but as a canvas that spans the Amazon ecosystem and the open web.
At its center is a 65-second hero film, which introduces viewers to a jaded marketing veteran getting her "marketing heart warmed."
"This campaign is a rallying cry for marketers who are looking to make media magic,” said Carly Zipp, global director of brand marketing at Amazon Ads.
"We want marketers to know that creating an innovative and high-impact media plan isn’t too good to be true; it’s what we make possible every day through Amazon Ads.”
For ad agencies, campaigns like this one show how tech-driven platforms can inspire ideas rather than limit them.
When the tools are flexible and the message is emotional, honest storytelling becomes the differentiator.
“Marketers working on the most well-known brands told us they’re hungry for something that feels new,” Anomaly NY GCD Dan Shapiro said in a statement.
"This campaign is about injecting that sense of magic into the work itself through unexpected campaign extensions that show what’s possible when you unlock the full canvas of Amazon’s advertising solutions."
Much like previous Amazon Ads campaigns, this one is rooted in audience insight.
It taps into the industry truth that fatigue comes from working with tools that feel more mechanical than meaningful.
Reimagining Media Starts With Creative Confidence
Told in rhyme, the one-minute spot follows a marketer rediscovering inspiration when she gives Amazon Ads a try.
The film traces her journey as her campaign takes flight, quite literally showcasing how momentum builds across placements powered by Amazon Ads’ suite of tools.
In addition to the hero film, Amazon Ads released one 30-second cut and three 15-second spots, each focused on specific features like:
- Premium third-party supply
- Access to trillions of audience signals
- Full-funnel capabilities
The short films are designed to pique curiosity in an attention economy, making the case that performance and inspiration can go hand in hand.
The campaign will appear across digital video, high-impact display, and social channels.
It also includes placements on Amazon Ads’ Streaming TV, online video (OLV), and even Amazon device media.
Notably, each placement is designed to offer a surprise, nodding to the “magic” motif carried throughout the campaign.
The latest effort from the brand and agency is now live in the U.S. and Canada.
And it's set to launch across the U.K., Germany, Italy, Brazil, Australia, Spain, and France starting June 2.
Meanwhile, Anomaly and Rimowa recently teamed up with stars Rosé, Jay Chou, and Lewis Hamilton for the final leg of the brand's long-running "Never Still" campaign.
Looking to generate qualified leads at scale? Start with the right partner. Discover leading B2B advertising agencies:
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