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Apple CEO Tim Cook Reveals Sneak Peek of the New MacBook Air

Tech
Apple CEO Tim Cook Reveals Sneak Peek of the New MacBook Air
[Source: Apple]
Article by Arman Lorenzo BuriasArman Lorenzo Burias
2 min read
Published: March 05, 2025

Key Takeaways:

  • The new MacBook Air keeps its sleek design but adds a fresh Sky Blue option.
  • A price drop makes this the most affordable MacBook Air in years.

Apple has officially unveiled its latest MacBook Air models, introducing the powerful new M4 chip, a lower starting price, and a new color option to the popular ultraportable lineup.

Announced earlier today, the update makes the Air twice as fast as the M1 model while maintaining its ultra-thin design.

The addition of a Sky Blue finish also replaces the previous Space Gray option.

Say hello to the new MacBook Air! The world’s most popular laptop now features M4, Apple Intelligence capabilities, and a beautiful new color—sky blue. pic.twitter.com/CZzHpVvIhO

— Tim Cook (@tim_cook) March 5, 2025

Apple has also lowered the entry price of the 13-inch MacBook Air to $999, while the 15-inch version now starts at $1,099.

In a press release, Apple SVP of Worldwide Marketing Greg Joswiak highlighted how the company sought to give "the world's most popular laptop" a big boost:

"Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop."
The New Apple Macbook Air Lineup
The New Apple Macbook Air Lineup | Source: Apple

The updated MacBook Air models are available for pre-order now and will hit stores on March 12.

Apple's decision to refresh the MacBook Air with a new color and lower price strengthens its brand affinity with consumers as the go-to laptop for everyday users.

The introduction of Sky Blue, on the other hand, adds a fresh visual identity, reinforcing the tech giant's knack for making the Air feel stylish and personal.

Faster and Stronger

The M4 chip brings improvements in speed and efficiency, ensuring a smoother experience across everyday tasks and creative workloads.

Additionally, the brand has designed the new MacBook Air to support Apple Intelligence, its suite of AI-powered features that enhance productivity and creativity.

Users can now explore new AI-driven tools such as: 

  • Image Playground for visual content creation
  • Genmoji for custom emoji generation
  • Writing Tools to refine text dynamically
Image Playground on Apple MacBook Air
Image Playground on Apple MacBook Air | Source: Apple

Meanwhile, Siri has been upgraded with smarter voice and text input integration, making it easier to perform tasks, navigate settings, and get step-by-step instructions on Mac features.

Apple has also integrated ChatGPT into Writing Tools and Siri, allowing users to tap into AI-driven assistance for free without needing to create an account.

Privacy remains a focus, as Apple ensures IP addresses are obscured and that OpenAI does not store user requests.

Users have full control over when they enable and interact with ChatGPT, giving them flexibility in how they leverage AI on their MacBook Air.

A Refined Camera and Display Enhancements

The new MacBook Air introduces a 12-megapixel Center Stage camera for enhanced video calls.

It automatically adjusts to keep users centered in the frame and offers Desk View, allowing a top-down perspective of their workspace alongside their face.

Apple MacBook Air's Desk View
Apple MacBook Air's Desk View | Source: Apple

For external display support, Apple has also removed the previous limitation that required users to close their laptop lid when using two external monitors.

Now, with M4, the MacBook Air fully supports dual external displays without restrictions, making it a more viable option for multitasking professionals.

Earlier this week, industry observers discovered Apple's plans to allow other AI models into Apple Intelligence, potentially giving way to a Google Gemini integration.

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Tags:
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Arman Lorenzo Burias
Arman Lorenzo Burias
B2B Reporter
Arman Burias has a multidisciplinary background in copywriting as well as literature and has written for art galleries. He has since transitioned into news writing, maximizing his broad skill set to cover design, gaming, and tech for DesignRush.
Follow on: LinkedIn Send email: arman@designrush.com
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