The latest partnership resulted in a new NFT series consisting of 15,000 tokens, representing 250 careers of Barbie’s long professional life spanning the last 60 years, and then some.
The announcement, which came on October 11, coincided with the International Day of the Girl Child. What better day to release a celebratory NFT collection of Barbies than the one we dedicated to young girls everywhere?
For some, it feels like Barbies haven’t been around for that long, while in fact, they’ve been enriching young girls’ playtimes since 1959.
That’s 63 years of quality time for girls everywhere, and plenty of time for Barbie to try her hand at 250 different professions. The NFT series is set to represent every one of Barbie’s careers, as confirmed by brands in a joint statement:
While the International Day of the Girl Child is an excellent time to publicize a Barbie NFT collection, it’s an even better opportunity to announce donations to causes that help young girls across the globe.
The two brands will donate $125,000 to the Barbie Dream Gap project, “an ongoing global initiative that gives girls the resources and support they need to continue believing in themselves,” according to Mattel’s website.
An additional $125,000 will go to the Boss Beauties Foundation, a mentorship and scholarship fund for young women, for a total of $250,000.