Capital FM, the #1 music station in the U.K. just launched a star-studded campaign for its morning show, Capital Breakfast.
"Join the Chat" features guest appearances from today's biggest artists, highlighting the morning show's interesting conversations.
Capital Breakfast host Jordan North expressed his excitement for the ad in a press release, highlighting the ad's big names and his love for listener interaction.
"We're bringing the best vibes to kickstart your day, so make sure you're tuning in—trust me, you don't want to miss out!" he concluded.
North's Capital Breakfast co-hosts Chris Stark and Siân Welby also make quick appearances in the ad along with its roster of guest stars, including:
- Benson Boone
- Billie Eilish
- Ed Sheeran
- Katy Perry
- Perrie
- Sabrina Carpenter
- Stormzy
Showcasing the stars hanging out on air and offering candid reactions, the spot invites audiences to a conversation that everyone's welcome to join.
View this post on Instagram
It also features a welcome appearance from co-host Welby, who recently rejoined the show following the birth of her daughter.
The campaign runs across TV and digital, including Meta, YouTube, and TikTok.
Working with globally popular talents is an excellent way to get a brand or show on the map.
By working with a large cast of A-list musicians, the campaign successfully leverages influencer partnerships to expand the show's reach.
Have a Chat with Capital Breakfast
"Join the Chat" begins inside the Capital FM studio, where North tells his co-hosts about a silly childhood belief he held.
Speaking candidly into the mic on Capital Breakfast, he describes how he assumed all dogs were male and all cats were female.
Chiming into the conversation, Eilish and Boone express their disbelief at the funny anecdote.
View this post on Instagram
The ad also features quick shots of the other guest stars, laughing about the topic and then inviting the audience to participate in the conversation.
It ends with a montage of each star telling the audience to "play Capital."
Last month, Ed Sheeran signed autographs with hot sauce in a campaign for Tingly Ted's.
Meanwhile, Sabrina Carpenter appeared in an Olympic ad for NBC in the same month.
Editing by Katherine 'Makkie' Maclang
